How to grow a baseball channel in the off-season
When the season ends the ballparks go quiet, but baseball fans do not. Free agency opens, the awards are handed out, and news of signings and trades keeps coming. Fans who watched a game every day look for something to fill that time.
Baseball is a sport of records. Batting average, on-base percentage, ERA: a great deal of it can be told in numbers. And a sport with that many numbers can be covered without any game footage.
Formats that work in the off-season
- Free agency round-up — this week’s signings and who is still available, team by team.
- Season review — a team’s or a player’s year as a month-by-month chart.
- Player comparison — two players at the same position, side by side in numbers. This format draws a lot of comments.
- Stories behind the records — an old record and the player who set it, told as a timeline.
- Rules and terms explained — a rule change or a sabermetrics term, made simple. These keep bringing in search traffic.
How to make them with OneStep
- Enter the topic together with the stats. For example: “Two shortstops compared. Batting average .312 v .287, home runs 21 v 9, errors 8 v 14”. OneStep builds chart scenes only when the script contains real numbers, so check the stats against the official records and type them in yourself.
- Turn on motion graphics. Monthly results become a line chart, a player comparison becomes a side-by-side scene, and a list of signings becomes items appearing one by one.
- Choose the length. Make a long topic like a season review as a long-form video in chapters, and a single signing as a Short. Long-form videos get chapter timestamps automatically.
- Queue the jobs. Schedule several topics at different times and they are produced in order while you sleep.
If you want a separate channel for each team, register several channels and give each its own voice and prompts.
Broadcast footage, team logos and player photos all have rights holders. Build the video around charts and graphics you make yourself.
See who fans are backing right now
The Baseball board on Stardona Ranking is an unofficial fan vote where fans vote for players directly. Current players and all-time greats from several countries share the board, and you can view it by period and by country.
See this week's baseball fan-vote ranking →
- The ranking moves right after a signing or an award. Pick a player who climbed in the weekly ranking as your next topic.
- Use the monthly ranking for a regular video such as “the players fans still back in the off-season”.
- When you quote it, say that it is an unofficial fan vote, not an official statistic.
Get ready before opening day
Once the season opens, a baseball channel has something to post every day. That is too late to work out how you will produce it. Settle your formats and presets in the off-season, and during the season you only enter the topic and the stats.
See the OneStep All-in-One Package →
For everything OneStep does and what you need to run it, read Introducing OneStep.
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